If you’re wondering what Google ADS policies are considered violations and how to prevent them, you’ve come to the right place.
Google ADS is one of the most used ad servers in the world. If you want to make sure your website or brand ranks high in the Google search engine, you can start a Google ADS campaign.
To increase engagement with your brand in an accurate and high-quality way, you need to be careful not to violate Google ADS policies. They are very strict with their rules and have zero tolerance for violations.
Reason for Violating Google ADS Policy
Among the most important guidelines you should not break, we can mention:
Malicious or unwanted software
The links you use and the presence of malware on websites are one reason to suspend your running activities. If you host an ad that contains malware, it may be in violation of the policy and you may not get the desired interaction.
Among content created for children, there are certain categories that are banned because they are deemed inappropriate for them. You should avoid the following categories:
- Adult or sexually suggestive content
- Media content rated higher than “G”
- tobacco or alcohol
- Astrology, paranormal or occult content
- Cosmetics and Beauty
- Sweepstakes or contests
- Fireworks, weapons, hunting and more
- quotation marks
- mobile subscription
- Pharmacy Products
- political advertising
- Games (casinos, shooters, adult games)
- violent content
- obscene language
- misleading statement
sale of alcoholic beverages
All ads that mention the sale of alcoholic beverages or that advertise those beverages that are also available for purchase on the advertiser’s website are considered beverage ads. The policy in this case is that such ads can only be published in the following countries:
- Ecuador (5% or less alcohol)
- India (0% alcohol)
- Indonesian (0% alcohol)
- Vietnam (less than 5.5% alcohol)
- If you try to advertise to a country that is not in the previous list, your ad request will be automatically rejected.
Dangerous or derogatory content
Content that promotes hatred, harassment, discrimination based on religion, race, ethnicity, national origin, disability, age, gender, sexual orientation, or any other content that systematically denigrates or marginalizes any individual or group.
Political content in Google campaigns is not banned, but is strictly regulated based on the region you choose to campaign in. Therefore, in order to run activities related to this content, the user must meet the requirements of the specific policy for this type of advertising.
Ads containing sexually explicit content must respect all user preferences and comply with all Google Ads legal requirements. Ads for this type of content are limited only by search query, age, and targeting area, and minors should not be segmented.
Websites that promote unauthorized software of any kind for the purpose of distributing copyrighted content, unauthorized downloading, sharing, e-books, anime, movies, games, software, TV shows, artwork, distribution of copies of licenses , activators and any other digital media that violate international copyright laws will be automatically banned from the Google Ads advertising system.
Google is generally required to adhere to every established trademark guideline, and it also requires that Google Ads ads do not violate this rule. Therefore, the improper use of the trademark is the reason for the suspension of the campaign.
- Therefore, advertising is not allowed for the following purposes:
- Ads that reference other brands for competitive purposes
- Ads with landing pages that ask visitors to provide extensive information
- Ads not clearly identified as branded retailers or informational sites
Other restricted operations
Solicitation: Donations can only be requested for political parties, tax-exempt nonprofits, and the tax ID number must be shared on the ad’s landing page.
Free Computer Software: The promotion of executable files, compressed files, or free-to-use software of any kind is not permitted.
Local services: Services such as locksmiths require Google Ads to handle advanced verification. No ads may be created to provide this service until this review has been completed.
How can I avoid violating Google’s ADS policy?
You should follow all points to avoid violating Google ADS policies. First, you should review your ad placements to prevent policy violations.
The correct ad placement is important to prevent visitors from accidentally clicking on it. For this reason, ads should be placed prominently in the inventory and most importantly in the correct categories.
You need to take care to monitor activities that are created on a regular basis. Although you did not create these ads, you should try to regularly review the graphics used in them. This way, you can better identify what isn’t working and take immediate action.
If you advertise frequently, you will need to keep checking for policy changes. This will prevent you from running illegal ads in your campaigns that would violate Google Ads policies.