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1 Aug, 2022

Google Ads policy violations, avoid being banned

If you’re wondering what Google ADS policies are considered violations and how to prevent them, you’ve come to the right place.

Google ADS is one of the most used ad servers in the world. If you want to make sure your website or brand ranks high in the Google search engine, you can start a Google ADS campaign.

To increase engagement with your brand in an accurate and high-quality way, you need to be careful not to violate Google ADS policies. They are very strict with their rules and have zero tolerance for violations.

Reason for Violating Google ADS Policy

Among the most important guidelines you should not break, we can mention:

Malicious or unwanted software

The links you use and the presence of malware on websites are one reason to suspend your running activities. If you host an ad that contains malware, it may be in violation of the policy and you may not get the desired interaction.

Children’s Content

Among content created for children, there are certain categories that are banned because they are deemed inappropriate for them. You should avoid the following categories:

  • Adult or sexually suggestive content
  • Media content rated higher than “G”
  • tobacco or alcohol
  • Astrology, paranormal or occult content
  • Cosmetics and Beauty
  • Sweepstakes or contests
  • Fireworks, weapons, hunting and more
  • quotation marks
  • mobile subscription
  • Pharmacy Products
  • political advertising
  • religion
  • Games (casinos, shooters, adult games)
  • violent content
  • obscene language
  • misleading statement

sale of alcoholic beverages

All ads that mention the sale of alcoholic beverages or that advertise those beverages that are also available for purchase on the advertiser’s website are considered beverage ads. The policy in this case is that such ads can only be published in the following countries:

  • Ecuador (5% or less alcohol)
  • India (0% alcohol)
  • Indonesian (0% alcohol)
  • Vietnam (less than 5.5% alcohol)
  • If you try to advertise to a country that is not in the previous list, your ad request will be automatically rejected.

Dangerous or derogatory content

Content that promotes hatred, harassment, discrimination based on religion, race, ethnicity, national origin, disability, age, gender, sexual orientation, or any other content that systematically denigrates or marginalizes any individual or group.

political content
Political content in Google campaigns is not banned, but is strictly regulated based on the region you choose to campaign in. Therefore, in order to run activities related to this content, the user must meet the requirements of the specific policy for this type of advertising.

Sexual Content

Ads containing sexually explicit content must respect all user preferences and comply with all Google Ads legal requirements. Ads for this type of content are limited only by search query, age, and targeting area, and minors should not be segmented.

Copyright ©

Websites that promote unauthorized software of any kind for the purpose of distributing copyrighted content, unauthorized downloading, sharing, e-books, anime, movies, games, software, TV shows, artwork, distribution of copies of licenses , activators and any other digital media that violate international copyright laws will be automatically banned from the Google Ads advertising system.

brand

Google is generally required to adhere to every established trademark guideline, and it also requires that Google Ads ads do not violate this rule. Therefore, the improper use of the trademark is the reason for the suspension of the campaign.

  • Therefore, advertising is not allowed for the following purposes:
  • Ads that reference other brands for competitive purposes
  • Ads with landing pages that ask visitors to provide extensive information
  • Ads not clearly identified as branded retailers or informational sites

Other restricted operations

Solicitation: Donations can only be requested for political parties, tax-exempt nonprofits, and the tax ID number must be shared on the ad’s landing page.

Free Computer Software: The promotion of executable files, compressed files, or free-to-use software of any kind is not permitted.

Local services: Services such as locksmiths require Google Ads to handle advanced verification. No ads may be created to provide this service until this review has been completed.

How can I avoid violating Google’s ADS policy?

You should follow all points to avoid violating Google ADS policies. First, you should review your ad placements to prevent policy violations.

The correct ad placement is important to prevent visitors from accidentally clicking on it. For this reason, ads should be placed prominently in the inventory and most importantly in the correct categories.

You need to take care to monitor activities that are created on a regular basis. Although you did not create these ads, you should try to regularly review the graphics used in them. This way, you can better identify what isn’t working and take immediate action.

If you advertise frequently, you will need to keep checking for policy changes. This will prevent you from running illegal ads in your campaigns that would violate Google Ads policies.

1 Aug, 2022

Google Ads and remarketing an excellent combination

You have probably invested a lot of effort and money to increase your website traffic. It also means that you need to convert as many visitors as possible to make this investment worthwhile.

Unfortunately, many people will visit your website without becoming real customers. There is an interesting technique to increase conversions at a lower cost: remarketing.

Remarketing or retargeting

In the world of online marketing, remarketing is also known as retargeting. The purpose is to run an advertising campaign against visitors to your website who have not yet taken the expected action.

For example, for visitors who abandoned their carts but didn’t complete their purchases. This can help when you realize that around 70% of ecommerce visitors abandon their shopping carts.

Easily set up remarketing in Google Ads and Facebook. Together they can reach 90% of international users. So don’t hesitate to combine Google Ads and Facebook Ads.

By placing tracking codes on their websites, the two giants track all visitors to their sites and show them their ads after those visitors leave. Email marketing is also widely used for abandoned cart remarketing.

What are the benefits of remarketing?

Remarketing is mostly a reminder. In addition to conversions, it also helps build your brand awareness, as the goal is to get them to think about your business or brand first, not your competitors.

Remarketing is based on a cost-per-click (CPC) system: you only pay when a visitor clicks on your ad. Additionally, the average CPC achieved through remarketing is half that of the Google Adwords search network.

You can limit your budget – With remarketing, you can set your daily budget and CPC to any amount you want. It can be changed at any time.

Target potential customers – everyone who visits your website is initially interested. These visitors can be classified as “curious”.

On the other hand, those who fill out forms or subscribe to your newsletter, download files or fill out contact requests are called “intents”. Remarketing can only target this audience.

Remarketing works automatically: you only need to set it up once. Of course, you need to constantly monitor and optimize the performance of your campaigns.

You can add or change ads, adjust bids, refine audience segments, and manage your account on an ongoing basis.

4 Google Ads Audiences You Should Know

Google Ads audiences are part of the fun tricks you should know about optimizing your campaign performance. They are typically used by SEA consultants or freelancers.

To implement this type of strategy, it’s important to identify the people you want to target and separate them from the people you want to exclude. So you should consider analyzing your target audience.

A targeting strategy allows you to optimize ad spend while ensuring a good delivery rate of your message while respecting the stages of the conversion funnel.

To help you make your choice, we’ve shown 4 common audiences used in Google Ads campaigns.

1 Remarketing List (RSLA)

These lists are based on a feature of Google Ads that enables you to tailor campaigns and bids to your website’s visitors. Remarketing lists can be segmented in three different ways:

  • All visitors
  • Visitors who visit only specific pages (product pages, category pages…)
  • People who have made micro-conversions (such as downloading documents such as white papers).

2 Customer Match

With this Google Ads feature, you can target audiences that may or may not have been previously relevant to your campaigns. In other words, you can choose to target people who are already customers or not.

This feature is especially useful for reactivating customers who haven’t placed an order or visited your website in a while. By using this solution, you can personalize your event information by offering exclusive discounts for this target.
3 Lookalike features.
This option allows you to target new users with search behaviors similar to your remarketing lists. These viewers are considered (due to their attitudes) more qualified than regular visitors.

This target group is then interesting to optimize your campaigns for conversions and activate sales with ease.

4 The “affinity market” public

Until recently, these two audiences were reserved for display and YouTube campaigns. Google Ads choose to make them available on the Search Network and should take advantage of it.

“Affinity” target groups, as the name suggests, are interests based on users’ online behavior. For example, you can use this audience to target people whose interests are shopping, men’s or women’s clothing, specific sports, food, foodies, technicians, and more.

Google Ads gives you the option to target these audiences or let them “watch” to evaluate their behavior and decide if it’s worth targeting them in the future.

An “In-Market” audience is an audience defined in terms of what users want to buy or what they are actively searching for. These audiences are based on strong consumer purchase intent and based on tools like recent searches. Very interesting audience during the holidays or during discount promotions like Black Friday.

It can be fun to test these different audiences in your Google Ads campaigns, which will allow you to target your ads more accurately, which in turn will generate more business.

1 Aug, 2022

Google ADS & Copywriting the perfect combination to persuade your audience

To make your Google Ads campaign work flawlessly, it’s not enough to just create a campaign and let everything be done automatically. You need to be more personal with your audience and write ads that get you there.

This is the art of copywriting, creating a compelling message to promote your service or product. So, beyond simply writing online, copywriters are experts in digital marketing whose purpose is to convince readers to take action.

The business strategy that a good copywriting campaign should have
With this in mind, your campaigns must be accompanied by quality and relevant content that evokes your customers’ desire to engage in your sales strategy.

Attract attention without arousing suspicion

First of all, do you know what a “person” is? Not well, mastering the term is important because it will help you make a living at scale. In the marketing world, characters are semi-fictional beings who have one thing in common: they have the same problems as quotes.

In other words, they use their habits and logic to represent their consumers. This is why it is important to define your target persona before launching your campaign.

Targeting your prospects by researching their profiles makes it easier for you to understand their search intent and needs. In this way, you can use a variety of copywriting concepts and stand out from the plethora of ads flooding Google.

The latter focuses more on price than user needs, and thus is less engaging and engaging than copy-written campaigns.

When you’ve done that work, don’t think that’s it, you still have work to do. So if you have an idea but no inspiration, don’t hesitate to come up with and leverage certain phrases that have proven their effectiveness, and use them if you’re sure they work.

This communication strategy requires your campaign text to have a persuasive and dynamic tone, where action verbs and sometimes names can be allowed in imperative sentences.
The idea is to attract customers, to exaggerate, to make promises, to tell stories, to guarantee service. Whichever method you choose, target your target person directly.

In any case, you can add additional information to your ad, as Google Ads have at least a dozen extensions in addition to auto-expands.

Don’t hesitate to use these questions, they will help motivate your audience. If possible, include some emojis in your ad to make it more dynamic.

One thing you should never do is not let other people see the content of your messages. This step is often overlooked when organizing ADS campaigns. No matter how good your ad is, if it’s riddled with misspellings, you risk losing credibility.

Marketing Concepts with Three Different Approaches

When it comes to how best to write copy, many marketing technology acronyms have popped up in recent years.

Next, we analyze three methods that are highly rated by experts.

AIDA Methodology

This is the most famous. Its name comes from the English abbreviations: Attention, Interest, Desire, Action. Fortunately, in Spanish it has the same order and meaning.

  • Note: In this case, the main thing is to grab the attention of potential buyers right from the start. Therefore, you should consider strong words in the title and the first few lines.
  • Interest: After the first step, you need to stimulate curiosity and interest in your services.
  • Desire: Since they are interested, you need to stimulate their desire by showing them that your product offers them a solution superior to your competitors.
  • Action: Time to get them to buy. Here you need to come to a strong conclusion with the call to action you’ve been waiting for.

performance appraisal system

This marketing technique means: problem, excitement, solution. Yes, that’s where we get the buyer’s attention by hitting the nail on the head.

  • Problems: Here, we directly address customer problems by revealing the problems they face.
  • Excitement: The questions mentioned in the first step are exacerbated and developed to arouse the reader’s emotions.
  • Solution: Now that your audience is listening, all you have to do is show them the solution to the problem, i.e. your product or service.
  • In this approach, we start the policy with a problem, but we end the policy with a good solution to the target problem. That’s how we connect our audience with us because we have something to offer them.

ocusing on the buyer’s problem first or showing empathy is the way to arouse their emotions. Once this emotion is touched, customers act more rationally and take action.

CBA Methodology

This is a classic and effective technique used by marketers in the industry: features, benefits, calls to action.

  • Features: I have to talk about the product here, and mention its most prominent features.
  • Benefits: Highlight the benefits of the feature and what customers will get when they buy.
  • Call to Action: Here we have to invite customers to try the product for themselves.
  • As you can see, copywriting is a testament to the persuasiveness of words. This marketing writing technique was around long before the digital age and is more relevant than ever.

Apply these ADS copywriting strategies and you will see that you will achieve very positive results.