Are there stages in the work of marketers? Or have you been busy supporting the business and ensuring the flow of leads? From the outside, a marketer’s work can seem impromptu and irregular.
When preparing for an important project, sometimes you may have to work long hours, even on weekends. On a typical work day, you may need to hold a meeting, attend a meeting, or participate in an online meeting.
Nonetheless, marketing managers, like any other professional, have daily responsibilities that they must perform. Instead of analyzing job descriptions and their requirements, we view jobs in terms of marketing tasks.
What does a marketer’s work schedule look like?
The main goal of a marketer’s job is to keep an eye on and focus on a company’s consumers. Who is this guy? What are his interests, concerns and needs? where does he live? How to locate? What is the best way to make an offer to a company?
The more a marketing executive knows about consumers, the better he can develop and apply strategies to ensure the marketability of an organization’s products and the promotion of a product or service. In this way, marketers aim to increase sales reasonably.
Marketing specialist activities consist of two levels
The first is strategic. The main objective in this area has to do with how the company can increase sales in the medium term.
These are questions about what brands to build, what product lines to launch, how to deal with aggressive moves by competitors, how to build stronger relationships with customers, how to enter new markets, and more.
The second is the tactical level. At this level, managers plan, coordinate and implement marketing projects included in the annual plan.
Work in this direction involves the analysis of current sales, the launch of advertising campaigns for products and services, monitoring competitor activity and consumer sentiment, budget control, and interaction with colleagues and partners.
Which levels are possible?
Of course, every salesperson’s day is rarely the same, but the next series of practical steps come to their work in one way or another almost every day.
Phase 1: Planning
In a multitasking environment, marketers need to start the day by creating a to-do list for the day. Each of them is related to a different project, one is in its initial stage, another is in its most active stage, and a third is nearing completion.
To keep everything under control and not lose anything, you have to know what to do during the day and in what order.
Stage 2: Pay close attention to what your competitors are doing
At any point, they can cause unpleasant surprises that affect the viability of the company’s plans. In order for this not to be completely unexpected, marketers must research the internet on a daily basis to see what other market players are posting.
What are they planning to do, what products are they going to launch, who are they going to work with, etc. Any information pointing to a shift in the balance of market forces.
Step 3: Research Marketing Innovations
Marketing has developed very rapidly in recent years. This is largely due to the way digital technology has changed the way consumers are communicated.
The knowledge of principles and trends in the development of marketing tools enables the specialist to take into account changes in his next project and meet the requirements of the time at the appropriate professional level.
Step 4: Benchmark
In marketing today, there is no shortage of numbers. No matter how a company sets up its marketing function, digital metrics are a must. This can be statistics about ad impressions, visualizations of content in social networks, conversions of website visitors or personal landing pages, etc.
The peculiarity of this stage is not so much the quick effect of documenting the actions taken, but rather checking whether the existing campaigns show any anomalies.
Stage 5: Communicate with colleagues
Marketers are definitely not one of those experts who go it alone. Even if you’re the only person in your company representing the marketing function, you may have discussions with sales reps, service providers, support reps, and more.
Interacting with peers is key to a marketer’s job, as it identifies pressing issues on the agenda that require their attention.
Stage 6: Research and segmentation of target audience
The most important thing for marketers is to understand their consumers. Your own research skills to determine what your target audience is talking about and how you guide the discussion helps prepare your campaign.
Understanding needs should help better segment consumer audiences.
Step 7: Content Creation
Even if companies don’t explicitly focus on content marketing, it still exists in corporate communications. This can be social media posts, email newsletter texts, announcement calls, etc.
Finding a great idea and creating an empty bench can help drive an ad campaign and attract more attention.
Step 8: Find new ideas
The unanswered question for marketers is what to do next, and what will be the next step. Thinking about everything on your own is problematic, so you must take every opportunity to involve colleagues and partners in the search and discussion of new ideas.
Step 9: Test
Every original idea is worth checking and testing for its viability and validity. Those who are constantly working on developing and testing new marketing strategies are sure to find the best of them.
Step 10. Analysis
The rigorous scrutiny of the work itself allows sellers to assess work done and unfinished for the day. This constant reflection helps identify what needs to be fixed and improved.
Seasoned sellers perform this daily ritual in the sequence of steps above. Not only does it help them with their current marketing tasks, but it also keeps their skills up to date, which gives them the opportunity to try new things and turn innovative ideas into action.