Content marketing

Content marketing is the art of understanding exactly what users need to know in order to create relevant content that makes a brand stand out.

Inbound marketing

Marketing or attraction marketing, also known as inbound marketing, is a marketing technique designed to attract potential customers by providing them with interesting information.

Relationship marketing

Relationship marketing or relationship marketing is a marketing campaign aimed at building profitable relationships with customers.

Conversational marketing

Have you ever wondered about the power of conversation? At least in digital marketing, the results are many. As we embrace new technologies and the digital world becomes our daily life, we value the personal treatment and the human side of business.

Quality Services

Digital marketing agencies are responsible for creating social media posts, blog posts, website development, customer communication through the platform, audience engagement tracking, paid and organic advertising, and more.

Digital Marketing

Digital marketing is the component of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

amazon digital marketing

Have you ever wondered what are the most used strategies in the digital world? In marketing, endless actions and techniques are used in order to attract the public and thus increase sales. For this reason, in an increasingly technological world, digital marketing is an essential element to take into account in digital businesses and companies.

linkedin digital marketing

Use your analytical and tactical skills to grow as a digital marketing expert and create new opportunities for your business. From marketing planning and content strategy to SEO and analytics, this path will guide you through the best practices and principles of digital marketing.

Our Core Expertise

Build your brand, define your conversion funnel and optimize your advertising campaigns. Platzi has more than 1,000 courses, 21 schools, real projects and unique challenges waiting for you. Learn at your own pace. e-learning. Access all courses. Learn from scratch.

Strategy & Growth

Defining your business goal and steps to achieve them.

Global Expansion

Defining your business goal and steps to achieve them.

Customer Strategy

Defining your business goal and steps to achieve them.

Tax Consulting

Defining your business goal and steps to achieve them.

Currencies

Defining your business goal and steps to achieve them.

Commodities

Defining your business goal and steps to achieve them.

We deliver success to our traders

Need guidance in creating and managing successful investment portfolio?

Contact Us

Blog

7 Oct, 2022

Stages of work of a marketer

Are there stages in the work of marketers? Or have you been busy supporting the business and ensuring the flow of leads? From the outside, a marketer’s work can seem impromptu and irregular.
When preparing for an important project, sometimes you may have to work long hours, even on weekends. On a typical work day, you may need to hold a meeting, attend a meeting, or participate in an online meeting.
Nonetheless, marketing managers, like any other professional, have daily responsibilities that they must perform. Instead of analyzing job descriptions and their requirements, we view jobs in terms of marketing tasks.

What does a marketer’s work schedule look like?

The main goal of a marketer’s job is to keep an eye on and focus on a company’s consumers. Who is this guy? What are his interests, concerns and needs? where does he live? How to locate? What is the best way to make an offer to a company?
The more a marketing executive knows about consumers, the better he can develop and apply strategies to ensure the marketability of an organization’s products and the promotion of a product or service. In this way, marketers aim to increase sales reasonably.

Marketing specialist activities consist of two levels

The first is strategic. The main objective in this area has to do with how the company can increase sales in the medium term.
These are questions about what brands to build, what product lines to launch, how to deal with aggressive moves by competitors, how to build stronger relationships with customers, how to enter new markets, and more.
The second is the tactical level. At this level, managers plan, coordinate and implement marketing projects included in the annual plan.
Work in this direction involves the analysis of current sales, the launch of advertising campaigns for products and services, monitoring competitor activity and consumer sentiment, budget control, and interaction with colleagues and partners.

Which levels are possible?

Of course, every salesperson’s day is rarely the same, but the next series of practical steps come to their work in one way or another almost every day.

Phase 1: Planning

In a multitasking environment, marketers need to start the day by creating a to-do list for the day. Each of them is related to a different project, one is in its initial stage, another is in its most active stage, and a third is nearing completion.
To keep everything under control and not lose anything, you have to know what to do during the day and in what order.

Stage 2: Pay close attention to what your competitors are doing

At any point, they can cause unpleasant surprises that affect the viability of the company’s plans. In order for this not to be completely unexpected, marketers must research the internet on a daily basis to see what other market players are posting.
What are they planning to do, what products are they going to launch, who are they going to work with, etc. Any information pointing to a shift in the balance of market forces.

Step 3: Research Marketing Innovations

Marketing has developed very rapidly in recent years. This is largely due to the way digital technology has changed the way consumers are communicated.
The knowledge of principles and trends in the development of marketing tools enables the specialist to take into account changes in his next project and meet the requirements of the time at the appropriate professional level.

Step 4: Benchmark

In marketing today, there is no shortage of numbers. No matter how a company sets up its marketing function, digital metrics are a must. This can be statistics about ad impressions, visualizations of content in social networks, conversions of website visitors or personal landing pages, etc.
The peculiarity of this stage is not so much the quick effect of documenting the actions taken, but rather checking whether the existing campaigns show any anomalies.

Stage 5: Communicate with colleagues

Marketers are definitely not one of those experts who go it alone. Even if you’re the only person in your company representing the marketing function, you may have discussions with sales reps, service providers, support reps, and more.
Interacting with peers is key to a marketer’s job, as it identifies pressing issues on the agenda that require their attention.

Stage 6: Research and segmentation of target audience

The most important thing for marketers is to understand their consumers. Your own research skills to determine what your target audience is talking about and how you guide the discussion helps prepare your campaign.
Understanding needs should help better segment consumer audiences.

Step 7: Content Creation

Even if companies don’t explicitly focus on content marketing, it still exists in corporate communications. This can be social media posts, email newsletter texts, announcement calls, etc.
Finding a great idea and creating an empty bench can help drive an ad campaign and attract more attention.

Step 8: Find new ideas

The unanswered question for marketers is what to do next, and what will be the next step. Thinking about everything on your own is problematic, so you must take every opportunity to involve colleagues and partners in the search and discussion of new ideas.

Step 9: Test

Every original idea is worth checking and testing for its viability and validity. Those who are constantly working on developing and testing new marketing strategies are sure to find the best of them.

Step 10. Analysis

The rigorous scrutiny of the work itself allows sellers to assess work done and unfinished for the day. This constant reflection helps identify what needs to be fixed and improved.
Seasoned sellers perform this daily ritual in the sequence of steps above. Not only does it help them with their current marketing tasks, but it also keeps their skills up to date, which gives them the opportunity to try new things and turn innovative ideas into action.

7 Oct, 2022

SMM strategy development, objectives and plan

Many questions arise about social media marketing management strategy, how has it developed? What is the goal and how important is it in the plan? In this article, we will address these issues and discuss the three main types of SMM strategies.
Social media marketing strategies aim to generate demand in the market for a company’s products that meet business goals.
Everyone is so accustomed to the presence of social networks in our lives that when it comes to promoting a business through social networks, it is considered a very simple matter.
The main thing is to create an account, invite your friends and post anything you can think of. Of course, in this case, developing an SMM strategy is considered redundant and unnecessary. SMM stands for Social Media Marketing, which is Social Media Marketing.
Perhaps the channel is despised by many for its entertaining nature, but advertising requires strategic planning, and so should these media platforms.

What are strategic meeting management strategies and what are the types?

As one of the elements of the marketing mix, marketing communications serve to achieve the market goals of the entire company. Generally speaking, they are a way to generate sales.
Interacting with your target group on social media is no exception. Social media marketing management plans and promotional strategies are designed to generate demand for a company’s products in the market, enabling the achievement of business goals.
In contrast to a general communication strategy that covers all the communication channels available to a company, the strategic control of social media marketing is focused on a single type: the web.
In other words, the latter is a specific extension of the general concept of marketing communications. However, if for some reason a business decides to base all of its advertising on social media only, a social media marketing strategy becomes an all-encompassing communication strategy.
In any case, it is important to understand that the principles of influencing users in social networks are the same as in other communication channels.

Types of Social Media Marketing Strategies

Depending on the type of interaction selected with the target audience of consumers, the following types of social media marketing strategies can be distinguished:

engagement strategy

Engagement strategies are designed to describe and communicate the values ​​of the advertised brand. In fact, in this strategy, the communication plan introduces the product and increases consumer awareness of it.
Engagement is done by pulling the user into a box where the brand provides all the information about the product. In this way, the target audience starts following the message being sent, reacting to it and following updates on their social media accounts.

positioning strategy

The positioning strategy is positively explanatory. In practice, there is bound to be a lively discussion, as the purpose of the communication is to attract users to your website and deal with the brand’s position.

form new behavioral patterns

Strategies for forming new behavioral patterns aim to break down consumer stereotypes and established patterns. If elected, the brand aims to gain and conquer a significant space in the minds of social media users to impose their vision of reality.
This type of communication involves constant argumentation of different approaches, presenting successful examples to challenge an established pattern of behavior and shape a new one in which the brand has a place.

What is the plan in the SMM advertising strategy?

You may have noticed that topic planning and calendar planning are mentioned when describing the process of developing a social media marketing strategy. Both give an idea of ​​what needs to be done, but not that you know exactly what the company will post and engage with on social media on any given day.
In other words, during the strategy phase, a pattern of planned actions is created that defines the content vector, the nature of its impact on social media users, and its deadline. However, this is not enough for practical work, so in the day-to-day work of the SMM manager he uses several tactical plans, regularly updated and supplemented with new data.
Here is a list of the most important programs that are almost always open on the computer of a strategic management social media marketing expert that will help you with your day-to-day tasks:

Content plans for each social network and account

It contains what has been set for the next cycle of the calendar. Capture all brand ideas, developments and events that need to be turned into posts by a specific date.
Of course, it is based on the visual style of the company or brand and thematic planning of the corporate image established in the strategy.

Commitment Program with Influencers

It includes a list of all participating bloggers, the topics of their posts, and the dates they were published.

Competition plan

Promotions and cross-promotions with other social media accounts. The SMM manager manages all advertising campaigns here.
This is probably the biggest difference between a social media marketing management strategy and other communication strategies that create a specific action plan. This is because content is difficult to predict over relatively distant time periods.

7 Oct, 2022

Brand promotion strategy through digital marketing

Not only to maintain but also to expand market position, a branding strategy is necessary. This job should be done as professionally as possible by a company’s marketing manager, and in this article, we’ll provide guidance on how to develop an effective strategy.
A brand cannot exist without a marketing campaign. This is due to its very nature, which manifests itself in many associations in the minds of the target consumer group. Not only to maintain but also to expand market position, a branding strategy is necessary. The success of a brand with consumers depends on it.
There is a lot of debate about what a strategy is. However, one thing is indisputable: in the long run, it determines the actions of the company and, within the framework of brand development, its market development among the target consumer groups. Let’s examine these issues in more detail below:

What is a brand strategy?

Brand development includes several areas. The brand management strategy consists of four separate strategies that are intertwined to form a common strategy. these are:

Product Strategy and Expansion

This shows in which categories the products and services offered to consumers are under the brand and in which markets it is planned to launch.

Pricing Strategy

The range of prices and discounts available to consumers across all sales channels for the brand is defined here.

communication strategy

It defines how a brand communicates with its target audience.

channel presence strategy

The strategy outlines geographic distribution areas and priorities for their expansion, principles and characteristics of the brand’s availability to consumers.
Looking at these strategies, it becomes clear why the role of the brand manager is cross-functional in a company that integrates sales, logistics, manufacturing and marketing. But in the external environment, the main goal of a brand is to create an image in the mind of the target audience.
In this sense, branding is a form of communication, a form of building a relationship of trust between a company and its customers, so the most dynamic strategy is communication, which is also fully updatable as information can be changed if necessary .
They need to communicate marketing messages relevant to their target audience, so they are more susceptible to scrutiny and adjustment than others.
When a brand interacts with consumers and forms specific associations in their minds, it becomes what it is. This fact makes communication strategy and branding strategy almost equivalent in many cases.
Regardless of the name, the strategy is an explanation of what a brand should be to consumers and how to communicate it to them. So, like the entire brand management strategy, it’s broken down into several tools, including:
• Positioning strategy
• Creative strategy
• Media strategy
In order for strategy formulation to end up being a working document that is tractable in practice, it represents a statement from general to specific and contains the following assumptions:
• Set strategic goals
• The strategic direction of development is the requirement to ensure the realization of the goal. In terms of advertising objectives, this includes positioning, creative and media strategy development
• A series of tactical actions that together form an action plan aimed at achieving the strategic goals of branding

Why is it important to stick to the brand strategy you created?

The process of creating a strategy is quite long and time-consuming, and we talked about this process in our article (The Brand Strategy Development Process). But once it’s done, it doesn’t become a document that can be saved to a file. But it was created with the goal of defining how the brand will evolve and what needs to be done to move from its current location to the desired location in a limited time.
While the implementation of the strategy is outside its development process, it constitutes a follow-up to the branding. It affects the following practices within an organization:
• It can prepare and allocate the necessary resources to implement the strategy.
• It limits marketing and organizational actions and establishes the necessary rules to achieve goals.
• It reduces internal disputes related to branding and related activities and acts as a reference point to optimize the organization’s work and focus on problem solving without further discussion.
• Determine the requirements for hiring the right people, advertising agencies and other contractors, whose skills align with strategic goals.
• It provides a work structure for all employees involved in the organization’s brand function and sets clear goals for their achievement, which has a positive impact on employee motivation.
Therefore, the implementation of the brand strategy is related to the constant comparison of the real image with the desired branding effect. In other words, you have to follow a plan to achieve your goals. This makes it possible to measure the effectiveness of strategy implementation and monitor the progress of changes in brand status from the current situation to a possible future.